The licensing industry of India promises enormous potential and opportunities while portraying an y-o-y growth of approx 9 per cent. And what started with the advent of iconic properties like Mickey and Barbie has opened gateways for homegrown characters to test the water and excel. While the entire gamut of properties already existed, actual licensing started merely a decade ago when the country experienced various genres of licensing, say the industry experts.
Complementing the same, License India - the media division of Franchise India Group, is gearing up for its official annual event BRAND LICENSING CONFERENCE 2015 supported by LIMA, the recognised authority of licensing industry worldwide, with Bradford License India (BLI) being the knowledge partner.
In its eighth edition, Brand Licensing India 2015 is India’s largest brand licensing platform that collates knowledge through an exclusive paid conference, licensing opportunities via pavilions in exhibition and recognitions through awards, all under one roof.
The forum invites professionals from across the industries to understand and comprehend 'Brand Licensing' in multiple genres for product, promotions, and the brand. The magnum opus promises to be a remarkable content extravaganza, with leading subject connoisseurs narrating the best practices for better, smarter and efficient licensing deliverables in Indian scenario.
The distinguished panel
Working towards uplifting the benchmarks of licensing realm, the forum will witness the presence of eminent licensing speakers such as Charles Riotto, President, LIMA WORLDWIDE; Michelle Minieri, President, BRADFORD LICENSING WORLDWIDE; Nagarajan Subramanian, Managing Partner, En Theos Consulting (Warner Bros.); Mahesh Gupta, CMD, Kent RO; Anuj Sawhney, Managing Director, Swiss Military; Samir Jain, Director, Green Gold Animation (Chhota Bheem); Phaneendra P, GM, GMR – Delhi Daredevils; Rolf Blaser, Country Manager, Safilo India; Safir Anand, Senior Partner, Anand & Anand; Antti Ohrling, Country Director - India, Rovio Entertainment (Angry Birds); Akash Jain, Sr. Director Business, NBA; Divya Pathak, Director – Marketing, Sony Pictures; Jason Sutton, Director, Polaroid; Nanette D'Sa, CEO, Indian Cookery Pvt. Ltd., and more.
Brand Licensing Conference 2015 is scheduled on 18th October 2015 (a convenient Sunday) that would gather a presence of over 100 delegates and a cherished speaking panel from Licensing fraternity. The 2015 conference would be chaired by Sr. Vice President, Mr. Martin Brochstein, LIMA Worldwide, USA and Global President, Ms. Michelle Minieri, Bradford Licensing LLP, USA. Additionally, the confirmed panel has distinguished licensing speakers from Hong Kong, along with speakers from Cartoon Network Entertainment, Green Gold Animation (Chhota Bheem & Mighty Raju), Graphic India, Licensee of GAS and Pepsi Co, University of Oxford (UK), National Basketball Association and many more.
What’s in it for you?
Be it a licensee or a brand owner, licensing agents or manufacturer, retail is of prime importance for entire industry. While mainstream retail is finding new ways to reach out to consumers, the L&M industry is carving its footprints in the retail industry.
HOW TO WIN @ RETAIL WITH LICENSING is a prime take away from the Brand Licensing Conference 2015, which will facilitate the delegates to re-model their retail strategies to uplift their retail sales. As the experts say, before commencing operations in Indian L&M industry, the brand owners need to UN-LEARN and then LEARN, the conclave would also witness discussion and brainstorming over the ideal licensing programme for India.
Be a part of this conference to leverage on the content brought together for the Indian licensing community to be empowered and kick-start your brand licensing practices.