India gets its own licensing show

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
India gets its own licensing show

India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participation from over 100 global and domestic companies. India Licensing Expo will offer a full range of licensing ecosystem with over 20,000 visitors expected to attend over two days. The event would include a conference, exclusive master class for limited 25 delegates culminating into an awards night across categories. "We aim to project India Licensing Expo as a dedicated hub for licensing professionals.

Brand licensing has been well accepted as a retail strategy in India, and through ILE 2017, we intend to bring the global understanding to Indian landscape," said Gaurav Marya, Chairman, Franchise India. In order to specifically tap the top French enterprises doing business in India, ILE has also tied up with Indo-French Chamber of Commerce and Industry (IFCCI). This opens gates for the French companies to evaluate and roll into India through licensing. "IFCCI is pleased to partner with the India Licensing Expo for creating this unique platform to identify and capitalize brand licensing. This is an important move for streamlining and structuring the licensing industry that impacts retailing directly. I am sure that the expo will open up new avenues for industry players and we look forward to enabling multiple French licensors eyeing Indian market to capitalize and leverage this show," said Payal. S. Kanwar, Secretary General, IFCCI. India Licensing Expo 2017 is the country's first and largest brand licensing platform that collates opportunities, knowledge and recognitions under one roof. Supported by Franchise India, the forum gathers the potential of the emerging Indian licensing industry for networking to explore possibilities to grow bigger and faster in the given peripheries.

The expo is being organized by License India, India's first licensing media Services Company formed with the objective to increase awareness and support the growth of licensing sector in India. The show brings together a wide range of intellectual properties comprising character, entertainment, celebrity, corporate, sports, art. The show aims to encourage and enable licensing professionals to take advantage and network, capitalize on opportunities and exclusive launches gain from all knowledge forums. "Licensing sector in India is at an inflection point with many domestic and global companies partnering in India for licensing of their brands and characters. We believe India License Expo will be one of the leading events in this sector which will not only provide networking and business opportunities for visitors but will also become repository and knowledge centre for licensing in India," Samir Jain, Green Gold Animation (ChhotaBheem), said. It is a true showcase of numerous licensing opportunities in diverse capacity, ready to be extended in multiple industries, along with dedicated conferences disseminating knowledge on the concept.

The show also hosts an esteemed gathering for awards to recognize international and domestic excellence in brand licensing across segments. India Licensing Expo will host more than 100 brands from many categories and from several countries. Decode the market by meeting retailers, manufacturers and suppliers from all industries under one roof, and network with the decision makers for effective conversions. ILE, being the only scaled licensing show, means serious business to unlock India as the most potential business destination across industries.

While the Indian licensing sector is pegged at $1 billion, is still at a nascent stage, but growing at a rapid pace as success stories of home-grown brands have propelled its growth. Fashion retailers stay ahead of the pack with close to 25 percent of the organised retailers using licensing as an effective retail strategy. Expo will have sector stalwarts speaking at the event including Sameer Jain, COO, Green Gold Animation (Chota Bheem); Chris Evans, MD, Oxford Ltd. (University of Oxford); Roberto Bre of Marie Claire and Carl Lumbard of TSBA Shell and many more.

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