7-Eleven has partnered with Joe Robinson, known as Joe Freshgoods, to develop a limited-edition fashion capsule collection.
Marissa Jarratt, Senior Vice President and Chief Marketing Officer, 7-Eleven, said, “We are stoked to roll into Brainfreeze SZN with Joe Freshgoods, one of the coolest collabs in 7-Eleven history.”
“We especially wanted to ramp up the summer fun factor this year after missing out in 2020, and skater fans can count on 7-Eleven's 24/7 convenience to keep them fueled whether they're mastering a new trick, skating around town, or watching pros catch some air at the skate park,” Jarratt added.
The first set of merch drops May 13, kicking off “Brainfreeze SZN,” celebrating all things summer, Slurpee, skating, and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27.