Aadarsh Pvt. Ltd, will now represent the fictional feline character Angel Cat Sugar, a Japanese character in India. Angel Cat Sugar is a popular character by the original creator of “Hello Kitty”, Yuko Shimizu. Angel Cat Sugar was first introduced in Japan in year 2002, in Europe it was seen in 2005 and in 2010 it reached US. In year 2012, Angel Cat Sugar celebrated her 10th anniversary worldwide. N. K. Krishnanand, Head – Licensing & Publishing, Aadarsh Pvt Ltd, says” We are happy to bring Angel Cat Sugar to Indian children. Angel Cat Sugar will guide children to believe and fulfill their dreams and to stay happy in any given circumstances. Angel Cat Sugar with its global reach is sold in more than 40 countries worldwide with an astounding global market size of around $30 million per year. We believe that this character will be loved and enjoyed by all the children of India and soon it will become children’s favorite character.” “In publishing, Angle Cat Sugar‘s books are sold by Scholastic in the North America. The activity books are also published in Thai, Dutch, German, Spanish, Portuguese, and Canadian French. The Picture book series in Japanese are translated in various countries, which are adored by all", N. K. Krishnanand added. ACS has merchandise in various categories including publishing, stationary, baby goods, plush dolls, toys, gifts, apparel, bedding, bags, board games, shoes, umbrella, mobile contents & PC/Nintendo Games.