After acquiring the apparel merchandise rights for the forthcoming 2018 FIFA World Cup Russia, Alcis Sports has announced the rollout of merchandise on Flipkart. The biggest single-sport event - World Cup in Russia is one of the biggest tournaments in the world. Alcis Sports is expecting an unprecedented response from football fans through this merchandise range. The brand has lined up a comprehensive range of over 550 articles that will be exclusively available on Flipkart. Roshan Baid, Managing Director, Alcis Sports said, “Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup just a matter of few days away, it is the right time to introduce these products to these fans.” Commenting on the association with Flipkart, Baid said, "Ours is a young and youthful brand and with our audience being online, this medium is a very important channel for us. And for that Flipkart was an obvious choice for us.” Anuj Batra, President, Alcis Sports said, “The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess.” Besides online with Flipkart, products will also be available across all five Alcis exclusive stores and large format retail outlets such as Lifestyle, Shoppers Stop, Central, Globus, Sports Station, etc. Allowing football lovers to cheer for their favourite country, the licensed apparel range also incorporates country-specific merchandise for some of the fan favourites such as Brazil, Germany, England, Spain, Portugal, France, Uruguay, Belgium and Sweden. The licensed apparel merchandise for the World Cup starts at Rs. 399 and comprises of apparel categories such as T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps. This comprehensive range consists of over 550 unique articles.