Anastasia Beverly Hills India Unveils Limited Edition Makeup Kits

Anastasia Beverly Hills, the industry's top innovator in the field of beauty for the past 25 years has launched an India-specific campaign of “Step In The Spotlight”, featuring Instagram sensation Roshni Bhatia' as the campaign face.

ABH as a cult beauty brand has always been associated with Hollywood celebrities who have enjoyed being in the spotlight. ABH India now gives a platform to brand lovers to “step in the spotlight” by making it possible for everyone to experience their own best version irrespective of gender and identity. This campaign is a celebration of Roshini and women like her who are bold, and confident and celebrate themselves every step of the way.

The two options that one can choose from are Too Glam to give a damn and Kiss from a rose. ABH X Roshni has curated limited edition kits with bestseller products, available at great savings. Anastasia Beverly Hills always tried to do something special for the brand’s patrons who are trendy, elegant, high on fashion, and self-assured.

With Anastasia Beverly Hills Mini Soft Glam Eyeshadow Palette and Mini lash brag mascara, this kit is ideal for nailing a statement look for a party. This Mascara will help you achieve maximum lash volume and fullness that you can’t stop bragging about. The Anastasia Beverly Hills Soft Glam Eyeshadow Palette is a day-to-night eyeshadow palette that includes ultra-matte and metallic eyeshadow shades. The mini is portable and has a large mirror for creating endless looks.

This kit contains Anastasia Beverly Hills Stick Blush in the much-loved shade Pink Dahila and Satin Lipstick in shade Peach Amber. Anastasia Beverly Stick Blush is a cream blush that melts into the skin and creates a natural-looking color with a seamless finish. The bullet lipstick is in a Satin finish which is brilliantly pigmented and insanely smooth glide-on.

Shrutie Kher, Business Head – International Brands, House of Beauty said, "I am extremely thrilled to launch 'In the Spotlight' campaign with these super versatile kits featuring Roshni Bhatia. These kits are value savers which deliver the Avant-garde evening party look to soft and dewy daytime glow. The kits are put together in such a way that it evokes one's inner Diva and brings them into the spotlight. I am excited for the brand lovers to experience the magic of ABH and create their own version of being in the spotlight. I hope our brand friends love this kit as much as we loved creating it.”