Aquawhite, India's kids' oral care major from the house of JHS Svendgaard Laboratories Limited (JHS), has come up with two new hugely popular characters in their kids oral care product range. The brand has collaborated with Peppa Pig and Hello Kitty, adding them to its existing range of character-based toothbrushes and toothpaste.
The launch of Hello Kitty and Peppa Pig as #Brushmates is to further strengthen its existing product lineup of kids celebrity #Brushmates. Both Peppa Pig and Hello Kitty toothbrushes are offered with an inbuilt two minutes auto-off light that blinks all along with their brushing activity. The two minutes flash will excite and guide the little ones to brush for a specified duration twice a day, the recommended brushing time by dentists.
Keeping in mind the delicate nature of kids, the toothbrush is completely waterproof and shockproof. Its ultra-soft bristles are specially designed for kids’ teeth and gums, while the head of the toothbrush fits comfortably around their teeth and mouth.
With the integration of kids favorite characters in toothbrushes, palatable flavors in fluoride-free toothpaste, music, light and innovative freebies like finger puppets and sand timer, Aquawhite has truly walked the talk with #AbNoMoreBoringBrushing.
Neetal Narang, President, Aquawhite, said, “At Aquawhite, we understand the sensitivities involved in developing any product for kids. While we are mindful of their delicate nature, we also make sure that inculcating best oral care practices is an enjoyable affair.”
“With industry-first differentiated offerings, covering both functional and desirability aspects, Aquawhite has received a tremendous acceptance to its products, as is evident from reports of credible industry analysts like Nielson. We are continuously adding value, chartering new territories and making sure that Aquawhite becomes the first choice brand when it comes to kids oral care,” Narang added.
The Hello Kitty range includes two colors, Pink and Baby Pink, adorning the theme of the character whereas Peppa Pig range is available in two varieties, set of three and an individual toothbrush, in two bright colors blue and green. The range is ideal for the 2-8 year group and kid-safe.
She further stated, “Hello Kitty and Peppa Pig are amongst the kid's favorite characters, the products will excite kids and help them adopt right practices in oral hygiene.”