BCCL, Shoppers Stop launch 'Femina FLAUNT' fashion

In a unique ‘co-create’ & ‘co-own’ partnership, India’s leading multimedia group Bennett, Coleman & Co. Ltd. (BCCL) together with fashion retailer - Shoppers Stop, has launched ‘Femina FLAUNT’ fashion at Juhu store. Positioned in premium space, the Femina FLAUNT range features core fashion categories - clothing, shoes, bags and accessories. Strategically priced from Rs 549 to Rs 5,499, the fashion range will be exclusively available at Shoppers Stop stores. The brand will be rolled out in 17 Shoppers Stop stores across the country and at www.shoppersstop.com over the next 3-4 weeks. The stylish collection was unveiled by Athiya Shetty, along with Vineet Jain, MD - BCCL and Govind Shrikhande, Customer Care Associate & MD, Shoppers Stop Ltd. Speaking on the occasion, Vineet Jain, Managing Director – BCCL, said, “Femina, one of our flagship brands has had a phenomenal bond with its readers, over the last many decades. That relationship gets redefined, as ‘Femina FLAUNT’ moves into their wardrobes. With Shoppers Stop as the partner, we’re confident of ‘Femina FLAUNT’s path-breaking journey ahead.” Speaking about the partnership, Govind Shrikhande, Customer Care Associate & MD, Shoppers Stop Ltd. said, “Femina FLAUNT is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to providing customers a highly differentiated brand assortment.  It fits seamlessly into our existing portfolio of aspirational fashion brands for women.” Striking a balance between comfort and style, the ‘Femina FLAUNT’ Autumn-Winter 2015 collection has launched with over 125 styles, in two diverse fashion stories: one offers a ‘relaxed look with a street smart attitude' while the other offers a sharp ‘desk to dinner’ look. The range comprises styles that are modern and that reinvent the color palette with an array of autumn hues - shades of grey, walnut & coffee, powder whites with accents of berry reds and deep blondes. The collection also features a special edition premium ‘Evening’ line that includes sequin-embellished dresses and little black dresses, amongst others for the upcoming festive and party season. Commenting on the range, Sandeep Dahiya, Director & Business Head – Brand Extensions, BCCL, said, “We’re extremely happy to see our collective efforts leading to a range that’s in sync with current global fashion trends, while being mindful of the Indian women’s style sensibilities.” He further added, “We’re confident that while the designs and quality of this range will excite the consumers, the price points will leave them surprised. And that's also the USP of the range.” Femina, one of BCCL’s flagship brands has extended itself into consumer space through its retail identity, ‘FLAUNT’ – a ‘go-to’, out of home Fashion & Lifestyle brand representing dynamism, aspirations and spirit of a modern woman. BCCL has licensed ‘Femina FLAUNT’ to Shoppers Stop to design, develop, & retail the brand in core fashion categories – clothing, footwear, accessories & bags, exclusively through 300-400 sq feet of dedicated shop-in-shop space within Shoppers Stop.