The Telugu film industry is well renowned for its cinematic extravaganza, which has a strong appeal among local consumers. In addition to generating excitement and enthusiasm for the movie, this partnership is set to further increase brand affinity among Bisleri’s local consumer base.
Tushar Malhotra, Head of Marketing at Bisleri International, said, “At Bisleri International, we celebrate the rich regional cultural heritage that India possesses and build local brand love and affinity. With this in mind, we are delighted to launch two limited edition packs in Andhra Pradesh and Telangana markets featuring two blockbuster releases - Waltair Veerayya and Veera Simha Reddy.”
Bisleri’s partnership with Mythri Movie Makers for Waltair Veerayya and Veera Simha Reddy will be promoted through a series of media amplification platforms, including Bisleri truck branding, point of sale, digital and social media. The limited-edition Waltair Veerayya and Veera Simha Reddy bottles will be sold in Andhra Pradesh and Telangana’s general and modern trade outlets, as well as on the e-commerce platform and App. In the past, Bisleri launched limited-edition bottles of blockbuster movies such as Godfather, Vikram, RRR, and Ponniyin Selvan:1.