BURGER KING hops on IPL bandwagon withMumbai Indians

Joining theBig League of cricket frenzy in India,BURGER KING has announced atargeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...
BURGER KING® hops on IPL bandwagon with Mumbai Indians

Joining the Big League of cricket frenzy in India, BURGER KING has announced a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians! BURGER KING has associated with the popular IPL franchise to become the exclusive category partner for the Mumbai Indians, thus bagging presence at the outfits of the players. Taking forward their partnership, BURGER KING will also initiate a program, namely “Sixes for Kings”, where they will donate meals equivalent to the number of sixes hit by Mumbai Indians players across the season to a charitable cause. Additionally, setting the tone for the IPL fever, BURGER KING will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai. Commenting on the new partnership and value offering, Kapil Grover, CMO, Burger King India said, “It has always been our endeavour to provide our customers Great Tasting Burgers at Amazing Prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India." "The Indian Premiere League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign! With this partnership, we aim to provide an opportunity for every customer to walk into our store and taste our delicious burgers at an unbeatable offer price – 2 Crispy Veg Burgers for 59 & 2 Crispy Chicken Burgers for 79,” added Grover. Excited about the partnership, Mumbai Indians spokesperson, said, “This edition of the IPL, we are endeavouring to push the boundaries to provide our fans an exciting experience through our partners. Our collaboration with BURGER KING adds an explosive flavour to the IPL experience, with fans getting a chance to, quite literally, taste the cricket fever. With numerous engaging opportunities and customized limited offers for Mumbai Indians fans, we are sure to have a Whopper of a time with this association.“