Carlsberg India is celebrating its partnership with Liverpool Football Club with the launch of limited-edition ‘Champions’ cans. The new can packaging will be seeing Carlsberg switch its iconic green color to Liverpool FC’s equally iconic red.
The ‘Champions’ cans launch aims to celebrate Liverpool Football Club’s first Premier League title in 30 years. Carlsberg and Liverpool Football Club continue to bring the relationship to life through global and local activations and events with fans across the world, and the limited-edition can is one of the many such initiatives.
Partha Sarathi Jha, Vice President (Marketing), Carlsberg India, said, “At Carlsberg India, we constantly work to offer innovative products and experiences that are relevant for our consumers. The partnership between Carlsberg and Liverpool FC is iconic, and we’re extremely happy to celebrate the historic title triumph with these stunning limited-edition cans.”
“We are confident that consumers and football fans will be equally eager to get their hands on these exciting mementos of Liverpool FC’s victory,” he added.