Cartoon Network brings We Bare Bears to India as a part of their awareness and fan-engagement campaign ‘We’ll be There’. The campaign is named after the show’s theme song and has been a remarkable hit in the Asia Pacific region. The series is based on three bear brothers- Grizzly, Panda and Ice Bear, who wish to fit into the human society. The show highlights the ups and downs of their journey where they are always getting in trouble and moving on while making new friends along the way. ‘We’ll Be There’ will include a host of events ranging from mall activations, social media influencer engagement, meet-and-greets with character mascots in key locations across India. The three bears will spread good vibes and paw-sitivity with bear hugs at malls such as Select City Walk in New Delhi, Phoenix Mall in Bangalore and Infinity Mall in Malad, Mumbai, starting September 2019. “Cartoon Network is officially welcoming the bears to India. Grizzly, Panda and Ice Bear never fail to put smiles on faces wherever they go – and fans in India are going to love them,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific. “This is a really important franchise for us and we are working on many unique associations and collaborations for merchandising and brand partnerships. We’re sure that they will resonate with our legions of bear fans here, just as they have done in many other countries around Asia Pacific.”
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