Casio Computer Co., Ltd. has announced the launch of Hello Kitty inspired watch as the latest addition to the BABY-G line of shock-resistant watches for women. Based on the concept of Tough and Cool, the watch features graffiti art inspired by the fictional cat. Both the dial and band are pattered with graffiti Baby-G and Hello Kitty tags, while the hour and minute hands have been painted with red highlights to help enhance the Hello Kitty theme. In addition, the back of the watch has been engraved with an original design of Hello Kitty with a clock ‘face’. The watch will be available from select department stores and Macy’s for $150.