Funskool India Ltd., India’s leading domestic toy manufacturer, has made a landmark move by acquiring the license to manufacture and distribute the popular action figure Chhota Bheem and other seven characters from the famed cartoon animation series.
Funskool has obtained the license to launch the series of action figures from Green Gold Licensing and Merchandising India Private Limited.
Green Gold Animation, a pioneer in creating original Indian animation content, has over the years transcended and established as a prominent player in Licensing and Merchandising, Movie Production and Distribution, Digital Business, Retail Stores and Events.
Chhota Bheem, the famous cartoon animation character, has always struck a chord with Indian Children and Funskool through the manufacturing of the Chhota Bheem and Friends action figures in India has once again proved that India is moving towards being “AtmaNirbhar” in the manufacturing of quality toys. Funskool has been leading the way in pro-actively and consciously choosing to promote the Make-In-India programme and the acquisition of Chhota Bheem and Friends has been a step in the right direction.
R Jeswant, CEO, Funskool India Ltd said, “We are excited to add Chhota Bheem to our well-established manufacturing and distribution capabilities. Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products.”
Samir Jain, Executive Director and COO, Green Gold Animation Private Limited stated, “When it comes to manufacturing high quality and toxin-free toys for children, there is no substitute for Funskool in India. We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and the other 7 action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem Action figures will reach every child in the country.”