Chronicle Books has collaborated with The LEGO Group to release eight new licensed LEGO products.
These products are the first in a new line for adults, which include books, games, journals, stationery and desk décor.
Robin Pearson, Director of licensing, publishing, The LEGO Group, said, “The LEGO Brick and the LEGO Minifigure are timeless icons that embody the creativity, imagination, and fun at the heart of the LEGO experience. Through our collaboration with Chronicle Books, we are finding new ways to explore these icons with books and gifts that will surprise and delight LEGO fans of all ages.”
LEGO x Chronicle Books products will go on sale this April.
Brittany McInerney, Senior Editor, Chronicle Books, stated, “LEGO fandom is special in so many ways, but it’s particularly unique in the way it spans generations. We all share a collective joy in clicking bricks together, no matter your age.”
“With The LEGO Group, we wanted to create something fresh and sophisticated to appeal to a wide spectrum of LEGO fans. That includes everyone from nostalgic adults and parents converted by their kids, to deeply committed collectors and die-hard builders. We’re proud to launch with an exciting range of books and gifts that represents a true collaboration with our partners at The LEGO Group, and we’ll be rolling out even more in 2021,” McInerney further added.