DailyObjects, a global homegrown lifestyle accessories brand, and Smartsters, a child development-informed and design-led, home spaces brand, join hands to introduce a Kids’ home accessories range. The DailyObjects X Smartsters collaboration represents the spirit of innovation and creativity, a space for new ideas to emerge. Unified by the need to use creative design to spark joy in everyday environments, the brands came together to build a range of intelligent, comfort-led, and mobile solutions for children’s indoor desk and storage spaces to inculcate independence and encourage imagination.
The strategic collaboration will aid both brands in terms of consumer outreach and serving complimentary, fresh, new yet relevant product categories to existing audiences.
This playfully functional collection is designed for children up to the age of 13 years and includes - Ellie Table Mat, Hive Desk Caddy, Racoon Tray, Owlbert Storage Basket, Bearcub Pen Stand, Kangaroo Bed Pocket, and Meerkat Laptop and Book Stand. The collection will be available on DailyObjects’ website and app, Smartsters’ website, and marketplaces including Amazon, Myntra, Nykaa, HomeTown, and Pepperfry.
Pankaj Garg, Co-Founder and CEO, DailyObjects said, “We are excited to collaborate with Smartsters. We reciprocate our synergies by leveraging innovation and creative design to create multifunctional products for daily use. As part of this collaboration, we integrated their functional designs with our material, manufacturing, sampling, and creative design expertise to create this range. This alliance brings fresh designs and innovative solutions for the modern era and millennial parents. Through our strategic partnership with Smartsters, we further aim to strengthen our presence in the market."
Ashni Biyani, Founder, Smartsters stated, “We are thrilled to launch this collaboration with DailyObjects which is known to offer innovative and functional designs with global appeal and superior quality. Smartsters products are guided by child developmental counselors and designed by award-winning designers. We have blended Smartsters' idea of playful, functional, and ergonomic design and DailyObjects' creative design, product development, and manufacturing capabilities to offer best-in-class products. We intend to pursue this collaboration for a longer tenure to keep offering innovative product lines for kids.”
With this collaboration, DailyObjects' and Smartsters intend to explore the potential of this category and scale up the business to the next phase of growth. The newly launched collection is available on the DailyObjects and Smartsters websites.