Fastrack, India’s leading lifestyle brand for the youth, has introduced the season’s trendiest range of Girls' Handbags in its Spring Summer’23 collection with the core positioning of ‘Wear It Your Way’. Designed specifically for modern Indian youngsters who value self-expression and are unafraid to experiment with fashion.
In today's world, the Indian youth does not like being restricted by traditional labels and are always experimenting with new ways of expressing themselves. Fastrack's new bags enable them to do just that, by providing unique designs with multi-carry options that allow for versatile styling.
The brand's commitment to empowering young people to express themselves is evident in the way the bags are depicted in their latest marketing campaign. Created by Lowe Lintas, the launch film for the Spring Summer 2023 collection showcases the many ways a bag can be worn to elevate one’s game of “on the go” styles. The new range has a bag for every occasion and mood. Whether one is wearing a sling as a backpack or a micro-sling on their waist, the film highlights how the bags can be styled by the girl who’s always on the go.
The films also showcase the youth effortlessly wearing Bags by Fastrackin in their everyday activities. Whether they are skateboarding, going out with friends, or going to college, the bags enable them to go hands-free with style.