Viacom18 Studios and Marflix's much-anticipated film 'Fighter' is set to make waves in 2024. Directed by Siddharth Anand, 'Fighter' is India's first aerial action franchise and features A-list stars Hrithik Roshan, Deepika Padukone, and Anil Kapoor. The film promises heart-pounding action, captivating visuals, and an unforgettable cinematic journey, paying homage to the valor of the Indian Air Force. 'Fighter' is scheduled to release on India's 75th Republic Day, January 25, 2024.
In a strategic move, Viacom18 Studios has appointed Black White Orange, a renowned licensing and brand solutions agency in India, as the Licensing Partner for 'Fighter.' Known for their expertise in designing, curating, and developing merchandise and licensing programs for entertainment properties, Black White Orange will work closely with the 'Fighter' team to offer fans a diverse range of exclusive merchandise. From apparel and accessories to collectibles and memorabilia, this partnership aims to provide fans with an immersive experience that goes beyond the cinema screen. The merchandise will also be available on the D2C brand www.a47.in, which celebrates India's achievements through official merch, including ISRO, Indian Infantry, and the indigenous IAF aircraft LCA Tejas.
Ajit Andhare, COO of Viacom18 Studios said, "We are delighted to partner with Black White Orange as the exclusive Licensing Partner for 'Fighter's' merchandise line. 'Fighter' is a highly anticipated film, India's first aerial action franchise, and we are excited to bring its captivating world to life beyond the screen. Through a meticulously crafted collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of 'Fighter' and own exclusive items that pay homage to the valor of the Indian Air Force and the iconic characters of the film. We urge everyone to get ready to embark on this extraordinary journey with 'Fighter' and indulge in the excitement it brings!"
Director Siddharth Anand shared , "We want to leave no stone unturned to make this experience a memorable one for our audience. Thus, Mamta Anand, the producer of 'Fighter,' was very keen on creating a merchandise line for our film. She then collaborated with Viacom18 to engage with Black White Orange, who will help bring our envisioned 'Fighter' experience to life. With our unique merchandise line, fans will have a one-of-a-kind opportunity to truly immerse themselves in the world of 'Fighter,' celebrating the unwavering valor of the Indian Air Force."
Bhavik Vora, Founder and CEO of Black White Orange Brands Pvt Ltd, added, "Fighter is not just a film; it's an experience that celebrates the Indian Air Force, and we are thrilled to have been entrusted by Viacom18 Studios to bring their vision to life on merchandise. Through our partnerships, BWO will create a high-quality and aspirational merchandise program that will allow fans to connect with the film on a deeper level. We are also excited to launch the 'Fighter' range on our own D2C platform, www.a47.in, a brand that celebrates the rich pop culture of India. It will be great to see the 'Fighter' collection alongside our official merch for ISRO and units of the Indian Armed forces. With our expertise and commitment, we aim to deliver an exceptional experience for fans and further elevate the captivating world of 'Fighter.'"
This collaboration with Black White Orange is set to create an engaging and immersive brand experience for fans of all ages, with plans to explore multiple licensing and retail partnerships across India.