Fixderma has onboarded renowned television celebrities Mahesh Thakur and Divya Dutta for its latest TVC campaign.
The digital film, starring actors Divya and Mahesh as wife and husband, highlights the concept of how foot care is important for well-being and how the right foot cream can help to heal and deal with all the problems of feet like infections, corn, and calluses, itchy and cracked feet. The TVC also highlights the multi-purpose benefits of the brand’s latest launch- Foobetik Cream.
Shaily Mehrotra, CEO and Co-Founder, Fixderma Skincare said, ”People often neglect their feet, resulting in multiple feet issues. The idea behind this campaign is to break the stereotype of associating feet care with just women and cracked heels and create awareness about foot care issues in men as well. With our association with Divya and Mahesh, we are certain that we will be able to bring in further change in perceptions towards foot care and spread a positive and impactful message among our target audience.”
In past, the brand had also roped in actors like Vaani Kapoor and Boman Irani to promote Shadow Sunscreen and the Nigrifix range. Powered by science and recommended by the best dermatologists in India, Foobetik cream is an ultra-hydrating, non-greasy formulation that not only hydrates the feet intensely but also gives holistic benefits to the feet. It is a must for people who are suffering from diabetes, infection, and dryness to name a few issues.