Sridevi, the actress and the protagonist in the film English Vinglish, will be seen adorning two Hidesign bags – The Estelle and The Arno - throughout the movie. Hidesign tied up for the film as it finds same principles of independence and a liberal global mindset- strong, confident, adaptable woman who does not let obstacles deter her, as Sridevi does in the film. Sridevi says, "English Vinglish is about a woman who finds her confidence through various events in her life and learns to adapt to situations. She is a self-empowered woman. A woman's bag largely defines her personality and style. We are proud to have Hidesign as our partner of choice." Hidesign has lately been spotted in several Bollywood movies including Vidya Balan in ‘No one killed Jessica’ and the intriguing straightforward character of Jessie played by Amy Jackson in ‘Ek Tha Deewana’. Hidesign has played more-than- a-cameo role in ‘Ladies Vs. Ricky Bahl‘.