As per the latest announcement, HRX, the Indian active lifestyle brand, has secured the official Fan Merchandise partnership for four Indian Premier League (IPL) teams, namely Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals. The teams will be sporting jerseys manufactured by HRX as a part of this collaboration.
Pallavi Barman, - Business Head and Fitness Ambassador of HRX, "IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular activewear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league. As India's homegrown brand, HRX is committed to supporting local and hyperlocal partnerships, in addition to national events like IPL. Pallavi added, "It's all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports."
This partnership with IPL further strengthens HRX's commitment to sports and its growing presence in the Indian market. Fans of Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Delhi Capitals can now proudly wear HRX merchandise to show their support for their favorite teams.