Big Bazaar has recently announced the launch of its ‘ICC Cricket World Cup 2011’ licensed merchandise in a Fashion Show in high Street Phoenix Mills Courtyard, Mumbai. Big Bazaar is the flagship hypermarket retail chain from Future Group, having 145 stores across the country. Speaking on the launch of Big Bazaar’s ICC Cricket World Cup 2011 merchandise, Sanjeev Agarwal, Joint CEO, Big Bazaar said, “We are delighted to be associated with ICC as the authorized retailer for ICC Cricket World Cup 2011 merchandise. Through our vast merchandise offerings in apparel, home and personal care, we attempt to cement a strong relationship with our customers by enabling them to express their appreciation and cheer for Cricket by sporting the fan look. ” The range is divided in four groups – the first range is for the true cricket lover and has the Event logo as the central theme; the second range is the Graphic range which is built around cricket inspired messages and graphics; the third range is the Stumpy range, which revolves around the official mascot of the ICC CWC 2011 and the fourth is the true blue fan tee for the Indian Team fan. Also available are the fan tees for all other 13 countries. The range starts from Rs 199 onwards. The Sach brand which is co-created by Future Group and Sachin Tendulkar, brings to you a special edition ICC Cricket World Cup 2011, gel toothpastes in 3 variants and Glycerine bathing bar in 2 variants for those fans who live and breathe cricket. Special authorized merchandise like Stumpy Toys, Watches, and other personal care products like Care Mate Tissues are available in Big Bazaar.