Global leader of mass market, value publishing, Igloo Books has signed a new licensee deal for Moonbug Entertainment's hit kids show CoComelon, in a global deal arranged by their UK licensing agent The Point.1888.
The deal comes with the launch of a new CoComelon title added to Igloo Books' popular Storybook Advent Calendar range for the 2022 holiday season. This format also includes the bestselling Disney Storybook Advent Calendar, Princess Storybook Advent Calendar, and Marvel Storybook Advent Calendar titles.
Each Advent Calendar includes 24 brand-new story and activity books to unwrap every day leading up to Christmas, featuring popular characters from the CoComelon franchise.
CoComelon is part of the award-winning global entertainment company, Moonbug Entertainment. Founded in 2018, Moonbug has TV shows on more than 150 platforms globally. CoComelon's catchy songs and videos teach pre-schoolers letters, numbers, animals, and more with the help of the main character JJ and his friends and family.
Paul Gregory, CEO, Igloo Books said, "We are incredibly excited to partner with Moonbug and their fantastic brand, CoComelon. The brand is a firm favorite with children, and we hope that our best-selling Advent Calendar format will see strong success and form the foundations of a long-running partnership with the brand."
Katie Wilkinson, Head of Publishing at The Point.1888 said, "We're thrilled to welcome Igloo Books to the ever-growing list of CoComelon licensees. This is a fantastic opportunity to create a new publishing offering to the millions of CoComelon fans in the run-up to Christmas."