IMG has won the rights for licensing and endorsement deals for legendary UCLA hoops coach John Wooden. The firm will soon begin to develop TV, film and other media projects around the late coach and his "Pyramid of Success" formula which aided his teams to win 10 NCAA championships in a dozen years. Sources confirm that the fashion, media and sports giant was chosen to represent the coach's name, voice, likeness, image and signature, preserving the Wooden brand and legacy. The family expects the deal to expand the Wooden global brand. A soul who touched millions of people around the globe with his simplicity and direct approach towards life, the family is reportedly happy to share this blueprint with as many people as possible.