IMG Renews and Expands Ubisoft Licensing Agreement

IMG has renewed and expanded its exclusive licensing representation agreement with Ubisoft for "Assassin’s Creed" and “Tom Clancy’s Rainbow Six” to include new territories and the popular “Just Dance” franchise.  

The multi-year agreement has added North and South America to IMG’s remit, which previously included Europe, the Middle East, Asia (excluding Mainland China for “Assassin’s Creed”), and Africa.  

Since being appointed in 2020, IMG and Ubisoft have significantly grown the consumer product offering and business for “Assassin’s Creed” and “Tom Clancy’s Rainbow Six,” successfully extending the franchises into collaborations and direct-to-retail partnerships for fashion apparel, sports gear, and gaming accessories. 

Sarah Buzby, VP (Global), Ubisoft said, “Ubisoft is committed to delivering the best gaming experiences to our players, and our consumer products program deepens that experience with meaningful and differentiated ways for our fans to engage with our brands. Expanding our partnership with IMG for global consumer products will amplify the fan experience and bring never-before-seen products and programs to fans around the world.” 

Mickaël Andreo, VP, licensing, IMG stated,  “It has been a fantastic couple of years working with Ubisoft and launching a number of successful partnerships and in-demand products for two of the world’s most iconic game franchises. We are looking forward to building on this with the addition of new territories and the hugely popular ‘Just Dance’ franchise, which alongside  ‘Assassin’s Creed’s’ 15th anniversary opens up many exciting new opportunities, partners, and categories for us to explore.”