Vedix, India’s 1st customised ayurvedic beauty and wellness company that offers a complete hair care solution, has launched skincare regimen formulated by experienced doctors with time-tested natural ingredients. With this launch, the company aims to provide customised ayurvedic skincare experience with the amalgamation of technology and deep-rooted benefits of ancient Ayurveda.
For several generations, Ayurveda has served the purpose of an elixir, for skin, dietary, hair and health concerns. Ayurvedic skincare solutions have always been considered safe for the skin. With this consideration, for the past few years, Vedix has been exploring the potential of Ayurveda and has introduced a range of hyper-personal hair and skin offerings to create a more holistic experience for its consumers.
The process of customization is preceded by a dosha assessment questionnaire, an in-depth and data-driven analysis that is based on the inputs given by the user. This helps understands the state of elevated doshas in one’s body and determine whether an individual is suffering from oily, dry, or combination skin.
Vedix offers three different customised combinations of cleanser, moisturiser, and serum with multiple, rare herbs and actives compatible with each skin-type ensuring that skin gets natural nourishment. Customers can list down their primary concerns, sharing additional insights on habits, lifestyle, location, and health patterns, while the assessment curates an exclusive regimen that is best suited for them.
Jatin Gujrati, Business Head, Vedix, says, "We launched our hair care regime 2 years back and have seen that the demand for customised beauty solutions is gaining acceptance from consumers. Since its launch, Vedix has grown significantly and is a testimony that customers don’t want to use generic products anymore."
"Combining 30,000+ hours of intensive research, collaboration with experts, and historical evidence on Ayurveda, herbal extracts, and essential oils, we have created a detailed evaluation process to offer our customers a hyper-personal remedy, backed by modern technology and the goodness of organic ingredients. While most Ayurveda products in the market revolve around a fixed set of ingredients, Vedix dives deeper to understand the prakruti of the person to customise his/her solution," he further stated.
Vedix Skincare range will be priced between 999 and Rs 1,699 depending on the subscription plan. Each pack will contain a cleanser, moisturizer, and an active cleanser.