Two experiences that style enthusiasts swear by are owning one-of-a-kind pieces that are a true extension of who they really are and the legendary in-store experience, despite the restrictions imposed by the pandemic waves. There is a longing to experience offline shopping in the new world order of all things online.
To fill this gap, JACK&JONES presents UNMATCHED, a high on-trend collection that marries personalization, customization, and make-to-order with an innovative virtual store experience. This is high street fashion in a way never attempted before. Every single piece is made to order, promoting sustainability in a small way. The UNMATCHED collection presents three main themes, including Chaotic Void, Vandal Activism, and Workshop. Each distinct in their own way for the inimitable personalities of today’s generation.
Speaking on the launch, Vineet Gautam, CEO & Country Head, BESTSELLER India, says, “JACK&JONES UNMATCHED is a trendsetter and front runner in the fashion retail industry with a revolution that transcends all boundaries of high street fashion! Personalization, customization, country’s VERY FIRST virtual store, and some never seen before fashion is made possible with UNMATCHED! With this collection, we’re taking big leaps in innovation and small steps towards a sustainable future as it is a made-to-order line. I have been closely involved in the creation of UNMATCHED and really hope our excitement is matched by our shoppers’ response.”
JACK&JONES UNMATCHED offers trendy t-shirts, hoodies & sweatshirts, denim products, and trousers in a palette of pop colors, white, grey, and black. The new range provides a sense of control, flexibility, and freedom to mix-and-match items, exuding a fashion personality unlike any other.