The renowned American actor and producer, Jake Gyllenhaal, takes the spotlight as the face of the latest Prada Linea Rossa eyewear campaign for 2023. The campaign, creatively captured by photographer Norbert Schoerner, showcases a series of images that harmoniously blend the natural and urban elements, embodying the essence of contemporary life.
Drawing inspiration from the visuals of Prada Linea Rossa's Spring/Summer 2023 collection, the campaign presents an extraordinary landscape where cityscapes and landscapes collide in surreal combinations. These paradoxical vistas reflect the spirit of a modern explorer, with Gyllenhaal symbolizing the adventurous individual who navigates the metropolitan terrain, defining a new concept of the twenty-first-century adventurer.
Gyllenhaal said, "I'm honored to once again be part of the Prada family, collaborating with the incredible Norbert Schoerner on the 2023 Prada Linea Rossa eyewear campaign. I love the Prada team. They are wonderful artists and collaborators, and we had a lovely time working together on this campaign. Ever true to the beauty of the brand, the new Prada Linea Rossa eyewear is incredibly designed and expertly crafted."
The campaign imagery reflects the identity of the Prada Linea Rossa Impavid eyewear collection, showcasing the seamless fusion of different universes. The frames draw inspiration from high-performance sports, incorporating dynamic designs, lightweight constructions, and technical details suited for urban living. The innovative Tuning lenses enrich color contrast, enhancing vision in both sport and city environments, providing a detailed visual experience.
Jake Gyllenhaal, a highly acclaimed actor and producer, renowned for his performances in over forty feature films, including the critically acclaimed Brokeback Mountain, for which he earned an Oscar® nomination and a BAFTA for Best Supporting Actor, as well as Nightcrawler, Donnie Darko, and the record-breaking film Spider-Man: Far From Home. He has also graced Broadway stages in Tony-nominated productions like Sea Wall/A Life, Sunday in the Park with George, and This is Our Youth. Gyllenhaal's upcoming projects include leading roles in Ambulance (2022) and Guy Ritchie's The Covenant (2023). Audiences can also look forward to seeing him in Doug Liman's Roadhouse and Apple TV+'s Presumed Innocent.