Kapiva, a homegrown Ayurvedic D2C brand, has launched its latest digital campaign, GlowWithConfidence, with its brand ambassador and strategic investor, Malaika Arora. The new campaign is an extension of Kapiva’s vision of laying emphasis on ingestible skin care with modern, fuss-free, and science-backed Ayurvedic products.
Led by Malaika Arora, the campaign urges women to feel confident in their skin and empowers them with Kapiva’s offering - Glow Mix to drive this belief. Kapiva Glow Mix offers consumers the right nutrition to get that desired healthy, glowing, clearer skin that boosts confidence.
The campaign saw macro-influencers like Juhi Godambe, Pooja Mundhra, and Yashi Tank along with Malaika Arora encouraging women to take the journey from hesitance to confidence by indulging the inner nutrition beyond creams and serums. Over the course of the month, the new campaign garnered more than 1 million impressions across social media platforms and has seen the wide participation of women across the nation.
Ameve Sharma, Founder, Kapiva, said, “Skin is the largest organ in the human body and thus, needs inner nutrition beyond creams and serums. However, current market offerings do not fulfill that demand. Our consumer research also demonstrated similar insights.”
“Hence, we formulated this product after years of research, specifically for the Indian skin type, to cater to this ever-rising demand. This campaign is an extension of the same and the wide participation of consumers further strengthened our belief. Witnessing the current response, we are certain that ingestible skincare will create the next big revolution in the skincare industry,” he added.