Kellogg's and HERSHEY'S, two globally renowned companies, have collaborated to introduce the new Kellogg's HERSHEY'S Chocos in India. This co-branded cereal variant, created through a strategic licensing partnership with HERSHEY'S, aims to provide consumers with a delightful chocolatey experience.
Kellogg's HERSHEY'S Chocos are heart-shaped, chocolate-dipped cereals made with wheat that transform milk into a delicious chocolatey treat. Children will relish having it with milk for breakfast or as a delightful snack at any time of the day. Mornings are now set to be more enjoyable with Kellogg's HERSHEY'S Chocos.
Kellogg's HERSHEY'S Chocos launch is accompanied by a TV commercial featuring a young child and his dog companion, expressing their excitement and love for the new Chocos variant through an engaging conversation. The launch is supported by a nationwide campaign spanning two months.
Ankit Desai, Marketing Director, Hershey India said, “We are thrilled at the prospect of bringing together two iconic brands that have long been the choice for millions of consumers. Through this launch, we aim to combine Hershey’s much-loved premium, chocolatey experience with the crunch of Kellogg’s Chocos. We will be bringing this association live across multiple channels and stores, bolstered by an endearing campaign with an intent to bring smiles to millions of consumers.”
Vinay Subramanyam, Senior Director, Marketing, Kellogg South Asia said, "With schools set to reopen, homes across the country will witness the age-old morning rush as kids hurry to get to school and parents hurry to get them ready. During such times, a new offering such as Kellogg’s HERSHEY’S Chocos will be warmly welcomed by both children and parents. The product promises to be ‘too much chocolatey fun’, making the idea of breakfast with milk even more exciting. In a one-of-a-kind collaboration, Kellogg’s Chocos and HERSHEY’S, two legacy brands, have come together to create an irresistible chocolatey experience that kids will love! We believe that this new delicious breakfast cereal will provide kids with a satisfying boost of energy in the morning before embarking on their school day adventures. It might even find its way into their school bags as a yummy snack.”
Shahrukh Irani, Executive Creative Director said, "How do you convey that Kellogg's HESRSHEY's Chocos is so much chocolatey fun to have? You let the dog do the talking! The cute banter between the boy and the dog drives home that point and is sure to be too much fun for the kids.”
The new Kellogg's HERSHEY'S Chocos variant is available in a 325 gm pack priced at Rs 235. It can be found on the shelves of retail stores, including modern trade (MT), general trade (GT), and e-commerce platforms. As an exciting launch offer, over a million trial-size packs of Kellogg's HERSHEY'S Chocos will be given for free with Kellogg's Chocos boxes and other variants, giving consumers the opportunity to taste the new product and keep coming back for more.