The lifestyle apparel and legacy brand Killer from the house of Kewal Kiran Clothing Limited (KKCL), kicked off their AW23 trade show in style and full glory in Hotel Vivanta, New Delhi.
Killer presented its entire range of AW23 collection across all categories, but the show stealer was the introduction of its next generation of products “Killer NXT”. The collection is a preview of things to come and it’s a quantum leap in the evolution of the brand. Killer has always adopted customer preferences at an early stage and the new evolving GenZ and their personalized taste for body shapes and abilities, drove us to launch “Killer NXT”.
“Killer NXT” has been designed for Ultra Comfort while keeping the Style Quotient extremely high.
“Killer NXT” celebrates the freedom and expression of GenZ, who believe in clothes with an identity to stand out in a crowd. The collection has a playful and bold streetwear look in an oversized fit, which are mainly its key feature drivers that will help capture national and international markets.
For over 3 decades, Killer has kept up pace with fashion trends every step of the way, and the brand recognizes the rapidly evolving preferences of GEN Z, who are seeking comfortable clothing with lots of Sports Influences and oodles of Street Attitude. The collection is an absolute Head Turner, with statement prints in stunning colors and coordinates in bright and bold solids.
Hemant Jain, Joint MD (KKCL) proudly said, “Watch out for the new ‘Ava-tar of Killer’ with the introduction of “Killer NXT” in AW23 business meet, as we would be all set to sweep the market.”
Yash Jain – VP(Product – Killer) and the next generation of the promotor’s family added, “As our Family hands over the baton to us, we are striving to take Killer to the Next level of fashion, and nothing better than the introduction of Killer - NXT.”
A 5 days’ business meet had the presence Hemant Jain - Joint Managing Director (KKCL), Jay Jain – Vice President (Product – Killer), Yash Jain – Vice President (Product – Killer), Lakhbir Singh – Brand Head (Killer), Dhyanesh Kumsar – Retail Head (K-Lounge), Sanjeev Wadhwani – Consultant (Killer) and Jason Cardozo – Head of Marketing (Killer) along with other company delegates. The event witnessed 40+ Distributors, 240+ Franchisees, and 700+ Retailers flocking the trade show, as the business partners were in for a surprise with the launch of their new collection “Killer NXT”.