Ferrero's Kinder Joy, a popular confectionery brand, has launched a new TV commercial campaign in India, continuing with its tagline 'Iss Mein Kuch Khaas Hai.' The campaign aims to highlight the instant delight that Kinder Joy brings to children's lives.
The brand has also announced the launch of its limited-edition Kinder Joy range of Tom and Jerry and Hello Kitty toys, which is likely to increase brand loyalty and attract collectors of all ages. The TV commercial features a pair of siblings showing a 'special' trick to their parents, who then learn about the unique features of Kinder Joy, which is both tasty and nutritious. The limited-edition collectibles are expected to strengthen the brand's position in the Indian confectionery market.
Amedeo Aragona, Regional Marketing Manager Indian Subcontinent - Kinder Brands at Ferrero said, “We are excited to bring Tom and Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”
The TVC will be featured and distributed across broadcast and online platforms. Ferrero India's marketing efforts for the limited edition will focus on social media and other digital platforms, as well as in-store promotions and advertisements targeted at parents.
These limited-edition packs will have eight engaging toys featuring Spike, Tom, Jerry, and Nibbles and an assortment of toys for Hello Kitty. which will be available pan India at an affordable price of Rs 45 from May 2023. It will be available across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket, etc.