LicenseWorks, a brand licensing agency in India is amongst the ‘Top 20 Global Licensing Agents’ 2019 on the basis of licensing revenues generated for clients. Since its inception 9 years ago, the agency has successfully executed over 100 brand extension projects so far and helped generate over $70 million in licensing revenues for its clients in last one year alone. Exhilarated at making to the Top 20 Global Licensing Agents list, Rishabh Singla, Managing Partner, LicenseWorks said “We are delighted and honoured to have made it to this prestigious list. Our proprietary approach, perfected over several years of successful licensing program executions, enables us to identify the right opportunities, select the right partners and manage every aspect of the program, to ensure success for our clients.” Talking about Brand Licensing as an emerging sector in India, Pranav Anand, Managing Partner, LicenseWorks added “Corporate brand licensing is still a young concept in India. Till a few years ago, most of the licensing activity in India was confined to the likes of cartoon characters on kids’ apparel, stationery etc. however that is changing now. We have invested a considerable amount of time educating the market about corporate brand licensing and its benefits. We are totally stoked about using the power of licensing, to scale up businesses for brand owners and licensees.” Worldwide, the licensing industry is estimated at over $270 billion annually with prominent corporate brands such as General Motors, Electrolux, Caterpillar, Hershey’s, Ralph Lauren, Whirlpool, HEAD, Stanley and Black & Decker being quite active in this business. The US and Canada are the largest markets for licensed products and services; however, India, China and Brazil are regarded the fastest growing markets worldwide. India, in particular has witnessed an upsurge in brand licensing in the recent years, owing to the emergence of organised retail and E-commerce. Launched in 1998, License Global is the premier publication and leading source of news and trends for the global licensing industry and has earned the reputation as the “Licensing Industry’s Thought Leader.” Every year License Global compiles its annual report of the most powerful brand licensing agencies around the world- ‘Top 20 Global Licensing Agents’.
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