The International Licensing Industry Merchandisers’ Association (LIMA) has appointed Jiggy George, the CEO of Dream Theatre as its official head for India. India is a strategically important market for the brand licensing industry and LIMA has time and again appreciated the market’s growth potential for the industry. Commenting on the announcement, LIMA President Charles Riotto said, “With experience as a licensor, licensee and agent, Jiggy George possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges.” “We are excited to welcome him to LIMA and look forward to the unique perspective that he will bring to the position." “Our goal for LIMA India is to unify licensing professionals through the development of valuable regional networking and educational opportunities. We are looking to reach not only those directly involved in licensing, but also those whose business is connected to our far-reaching industry.” George is the Founder and CEO of Mumbai based licensing agency Dream Theatre, established in 2010 that represents some of the iconic international and domestic brands in India. Prior to this position, George set up and successfully ran the Viacom (MTV) and Turner (Cartoon Network and POGO) licensing businesses, most recently serving Executive Director Cartoon Network Enterprises. “With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring the key players together to jointly address the challenges and grow the licensing business in India,” said George.