Mattel has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorers.
In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox property. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform.
Nick Karamanos, Senior VP of Entertainment Partnerships, Mattel said, “We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind. As space exploration advances more quickly than ever before, we are thrilled to work with SpaceX and help spark limitless play patterns for the space explorer in all kids.”
Brian Bjelde, VP, SpaceX stated, “At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not. We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts."
FASHION AND LIFESTYLEUnder this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
FASHION AND LIFESTYLEIn addition to the innovative Crush Boot, Crocs and Pringles have also worked together on the Classic Slide and the Classic Clog, as part of this collaborative project. Furthermore, they have introduced a limited-edition "Croc-tail Party" chip flavor.
CHARACTER AND ENTERTAINMENTCelebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
FASHION AND LIFESTYLEThe brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
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