Pantone Color Institute - the world authority on color that defines and standardizes colors for design industries worldwide, has created a color based on Minions. It's the first time in the history of 52 remarkable years of the institute, that a color has been created based on a celluloid character. With release of one of the most awaited movies internationally - Minions, Amazon.in has launched an exclusive guest post by Leatrice Eisemen, Executive Director, Pantone Color Institute. Talking about the significance of the color Minion Yellow and what made Pantone add this new hue to the world, the blog post by Leatrice is exclusively available onAmazon.in's fashion blog -wwwstylediaries.in. To further celebrate the pop culture icon which has set a unique trend in the fashion industry, Narendra Kumar, Creative Director, Amazon Fashion, has curated a special 'Minion Yellow Collection' on Amazon.in. The collection includes Leatrice's five favourite picks from Amazon Fashion, party and casual dresses, formal and casual trousers, shirts, T shirts, shoes, watches, bags, fashion accessories all in yellow! According to Pantone Color Institute,Pantone Minion Yellow is anilluminating, energetic, friendly and fun-loving yellow shade that is suggestive of intellectual curiosity and enlightenment. The collection onAmazon.in celebrates the same spirit of the color and lets you add a little sunshine to your wardrobe this monsoon. So, grab your style from the vast minion collection available on Amazon.in, a fashion destination for everything in style. For consumers, Amazon.in provides an easy, convenient, trusted and reliable consumer shopping experience making fashion accessible to over 19,000 pin codes across the country.