Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and protect their intellectual property. Working on same sidelines, Disney - the world’s leading entertainment brand, works closely with enforcement agencies around the world to protect our intellectual property and brands. As a part of an ongoing enforcement campaign in India, the officers of the Zone-2 Mumbai Police conducted raids of the following five targets: Niva Bags; Capitol Bags and Return Gifts; National Bag House; Raj Bags; and Roshan’s the Bag Kingdom in Crawford Market. More than 2,000 counterfeit Disney products were seized in total from all stores and the owners/ proprietors of the stores, Shailesh Mavji Daga of Niva Bags; Dhiraj Ramesh Suthar of Capitol Bags and Return Gifts; Mohamed Jaid Ahmed Parwani of National Bag House; Ravi Rasiklal Shah of Raj Bags and Mohamed Nazim Idris Shaikh of Roshan’s the Bag Kingdom, were arrested on charges of criminal counterfeiting. Investigations are ongoing to identify the source/ locations of the manufacturers of the seized goods, who will also be prosecuted as appropriate. This enforcement action follows up raids that took place on 12 July 2017 in Mumbai’s Crawford Market, where police seized over 3,500 Disney counterfeit products. “It is critical that we protect the integrity of the products that bear the Disney name,” said Sanjeet Mehta, Executive Director, Consumer Products, Disney India. “Our consumer products lines in India include fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty, and publishing. We are grateful to the local Zone-2 Police and the Crime Branch Control in Mumbai for protecting both the rights of trusted brand owners and Indian consumers.” Disney has an ongoing focus to stop counterfeiting within India, working with government agencies and local police. To assist in these efforts, Disney asks that the public report any suspected infringements through an email account— Tips@DisneyAntipiracy.com —which has been set up for this purpose. Disney takes seriously any suspected violation of its intellectual property rights and cooperates with the appropriate agencies to pursue reported violators.