Character entertainment company Graphic India has announced of appointing veteran animation executive Narendra Deshpande as its Senior Vice-President, Production and Animation. Deshpande will work closely with Graphic India's Co-Founder and CEO, Sharad Devarajan, and its EVP, Creative, Jeevan J Kang, to scale up original animation production across television and digital platforms, the company said in a release here. The company focuses on creating leading characters, comics and stories through animation, comics and digital platforms. It is also working with Bollywood superstar Amitabh Bachchan on launch of his first animated series, 'Astra Force', which will appear on Disney Channel later this year. It has also teamed up with filmmaker S S Rajamouli and Arka Media Works to create new content around the superhit film, 'Baahubali'.