Nautica, a popular lifestyle brand, has announced that Aditya Roy Kapur, a celebrated Bollywood actor, and heart-throb, will be their newest brand ambassador. Aditya will lead the new campaign for Nautica's Spring Summer-23 men's collection.
The brand has a loyal customer base in various cities and aims to deepen its connection with fashion-forward men aged 30-45 through Aditya's association with the campaign. Aditya is known for his charm, affable personality, and thriving fan base, and his fashion choices perfectly match Nautica's style.
The SS'23 campaign will be rolled out on various platforms, including social media, outdoor and digital channels. The brand offers clothing and accessories for men, women, and children and is available on Myntra, Flipkart, and through their stores across India. The latest collection includes a variety of clothing items such as linens, All-over-print (AOP) graphic t-shirts, color block polos, denim joggers, crew neck polos, swim shorts, trousers, and more.