Continuing its winning knock, Nazara Games has announced the launch of their second mobile game with Royal Challengers Bangalore. RCB Epic Cricket is a 3D realistic and simulative game for fans featuring multiplayer mode that allows users to play versus other players across India. In this game, the users can play as Virat Kohli, AB de Villiers along with team sensation Safaraz Khan and rule the pitch. Nazara has bagged the exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games. HP (Hewlett-Packard) has joined as the title sponsor for the official game, RCB Epic Cricket. It has been integrated in the game in the form of jersey branding, billboards, real estate branding, user interface branding and much more. Also, HP is one of the key sponsor brands for RCB for the 11th edition of T20 Season. Last year, the RCB Star Cricket game rose quickly through the charts and had even reached the No.1 top free games spot on Google Play within few days of its launch. While the peak engagement was during T20, more than 54 per cent of the engagement happened post the T20 season during the rest of the year. Amrit Thomas, Chairman of Royal Challengers Bangalore, said “Over years, RCB has become more a lifestyle brand than just a cricket team. RCB has immensely transcended the experience of fan engagement. Fans connect with the team across multiple touch points on digital platforms. We strive to give them a seamless and more personalized experience for the love and support they have shown for the team.” Manish Agarwal, CEO, Nazara Games, said, “We are thrilled to announce the launch of our new muliti- player game RCB Epic Cricket with Royal Challengers Bangalore. It feels great to work with a team which is always eager to push new boundaries whether it is “play along “ aspect within the stadium or hall of fame on social media." “RCB fans are in for a treat this year with exciting merchandize to be won within the multiplayer launched in the game. We have also printed a QR code on all the tickets sold at the RCB stadium for them to have an interactive experience while watching the game," added Agarwal. The game is available for download on Google Play Store for android devices and is expected to be available for iOS by mid-April 2018. Nazara has invested in companies, such as Hashcube Inc., Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited which develop popular games, to support our game offerings. Nazara recently acquired Next Wave Multimedia Private Limited, which has further augmented its cricket mobile game offerings. It has also acquired Nodwin Gaming Private Limited which has added esports to its network of games. Nazara has also executed a subscription agreement with Turtle Entertainment, which operates the Electronic Sports League (ESL), and Nodwin Gaming has obtained an exclusive, non-assignable and non-transferable license for a term of five years from ESL to use the ESL system and ESL community and management platform for setting up and operating the ESL tournament in India.
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