Black White Orange, a brand licensing and consulting agency, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia.
Under the agreement, the agency will manage brand consulting and licensing for the platform’s expansive show portfolio, including major international titles such as Squid Game, Stranger Things, Bridgerton, Rebel Moon, One Piece, Money Heist, and Indian originals like Archies, amongst others, the company stated in a press release.
The agency will establish and develop Netflix’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh and Nepal, the release added.
Mitali Desai, COO and Co-Founder, Black White Orange said, “Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. Being superfans ourselves, we are thrilled to give the audience a new way to own a piece of their favourite stories! Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team of Netflix and cannot wait to get our partnership going.”