In anticipation of the last chapter of the Indian superhero franchise, Krrish 3 has launched merchandise across a wide range of product categories iuncluding action figures, toys, apparel and publishing. The collection was launched at Mumbai by film maker Rakesh Roshan and actors Hrithik Roshan, Priyanka Chopra along with Vivek Oberoi and Kangna Ranaut. WithKrrish 3 releasing soon, the potential for merchandise sales is stupendous. The prime attractions are the action figures of Krrish, Kaal and Kaya; kids’ apparel, school supplies, impulse toys such as frisbees and Yo-Yos, skates, ride-ons and publishing which includes activity and colouring books. Additionally, there are food products (candies, confectionery, noodles), home decor items and accessories such as pendants and cufflinks. The prices of these begin from Rs 99 and go up to Rs. 3499. The film also has consumer promotions with leading brands like Kelloggs Chocos, Cadbury Bournvita and Del Monte.