OPI, the No. 1 Salon brand worldwide in nail color & care, has globally teamed up with Hello Kitty to launch the OPI x Hello Kitty collection, which will now be available in India.
This limited edition collection will be available in Nail lacquer, delivers chip-free color up to 7 days, and GelColor, A ‘Salon only’ service delivering chip-free color up to 3 weeks.
Celebrity guest Nupur Sanon, who was present at the launch event, said, “Firstly, I must say that OPI is the best nail polish brand I’ve come across. The colors are long-lasting, chip-free & of impeccable quality, making sure my nails are well taken care of. The colors are so on-trend always, I feel like I make a statement with my nails whenever I wear OPI.”
Founded in 1981, OPI has revolutionized the nail industry with superior quality nail color & care products. OPI is known worldwide for setting nail trends with its statement-making shades.
With this collection, Hello Kitty celebrates her 45th anniversary. Born from the Japanese “omotenashi” tradition of gift-giving, the pop culture icon will celebrate by offering fans the ultimate in festive season gifting with OPI Nail colors.
The limited edition assortment includes 13 signature shades in Nail lacquer & 12 Shades in GelColor formula. The much-loved Hello Kitty character inspires a range of colors relevant to the Indian audience; from frosty silvers to warm pink sparkles (Shade Names: Let’s Be Friends!, Glitter to My Heart, A Hush of Blush, Let’s Celebrate!) to step-up the glam this festive season.
Jill Koch, Sr. Vice President of Licensing and Business Development at Sanrio, Inc, stated, “Our partnership with OPI was one of our most popular collaborations to date. Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”
Suzi Weiss-Fischmann, Co-Founder and Brand Ambassador, OPI, added, “With the OPI X Hello Kitty Collection, we bring together two global icons that embrace having fun, being chic, loving color.”
The OPI X Hello Kitty collection has an array of shades that are must-haves for the season; whether you’re heading for a vacation, a party or just looking for a perfect gifting option to spread the cheer this festive season.
The OPI X Hello Kitty nail colors will be available at leading OPI Salons, Sephora, Nykaa, and Amazon. The nail lacquers are priced at Rs 850 and GelColors are available as a professional service at OPI salons.