Educational games and jigsaws manufacturer Orchard Toys has confirmed an Indian licensing agreement as it expands its international distributor network and explores expanding its network of distributors, with new partners for Benelux, France, Germany, Austria, and Switzerland (GAS).
Offering distribution through its Indian infrastructure, Gameworks LLP is looking to deliver the success Orchard Toys has seen in the UK, Italy, and USA.
Gameworks is localizing a range of Orchard Toys games and puzzles for the Indian market with stock being available in early 2023. Products will be produced by Gameworks to Orchard Toys' renowned quality standards and tested to meet India’s stringent BIS compliance standards.
Nayomi Kothari, M.S., CCC-SLP, CEO, Gameworks LLP said, “We are very excited to partner with Orchard Toys to bring its fantastic, award-winning educational games to children and families in India. The company has globally established itself as a leading manufacturer of games that provide the perfect balance between play and learning, a recipe we believe will greatly benefit children in India. We are looking forward to this journey.”
Following the success of localization in various markets, Orchard Toys is looking to roll out the same distributor model in Benelux, France, and the GAS markets. It plans to replicate the brand’s successes in Canada, Hungary, and Italy where they offer a range of localized language products and have seen sales treble in these three markets.
Robert Mann, International Account Manager at Orchard Toys commented, “There is enormous potential to take our brand and grow it further around the world. Our market tests have proved successful, with language-specific products delivering a significant uplift in sales. Our focus now is to extend this to Benelux, France, and the GAS markets in which we are actively seeking distribution partners.”