Oreo is kicking off the year with some out-of-this-world news. The brand has introduced a new limited-edition cookie, The Most Oreo Oreo, unveiled the Oreoverse – an interactive, digital world where Oreo fans can play and explore – and invited none other than Martha Stewart to navigate the virtual world.
The Most Oreo Oreo features two chocolate-flavored base cakes packed with creme, and for the first time, the creme has real ground Oreo mixed in.
The Oreoverse, the brand’s metaverse experience, invites fans to play multiple levels of cookie-themed games.
Julia Rosenbloom, Senior Brand Manager, Oreo said, “We’re so excited to enter the metaverse. Oreo is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit. The Most Oreo Oreo cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new Oreoverse world.”
Oreo will embark on the adventure with long-time brand fan and homemaking icon, Martha Stewart, where she will navigate the Oreo-inspired virtual reality world. Next week on the OREO brand’s social channels, Stewart and her gardener and good friend, Ryan McCallister, will stream an inside look at their Oreoverse experience.
Stewart stated, “I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun. The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden.”