Orka has partnered with Purple Turtle to launch Bean Bags & Ottomans in India & Middle East. Aggressively planning to capture the promising pre-school kids category in the region, Orka, world's largest bean bags selling brand has signed a licensing deal with Purple Turtle to launch Purple Turtle and Colour fairies themed Bean Bags & Ottomans. Talking about the deal, Manish Rajoria, Director, Aadarsh Pvt Ltd., said “Orka Brand, through its Parent Company SETNER is a leader in providing high quality Bean Bags & Ottomans. We are confident that our partnership with Orka will allow us to further expand the growing popularity of Purple Turtle with this new product lineage." "Kids will have more fun with these amazing bean bags and will be able to able to enjoy many of Purple Turtle adventures and pageant of colours that exist in all parts of the world with our lovely colour fairies.” Commenting on the partnership, Chandan Kumar, Founder, Orka, said, "ORKA was incepted with just one vision - “A Bean Bag in Every House". We are proud to leverage the Brand Equity of Purple Turtle to tap into coveted Preschool Kids Category. The growing popularity of Purple Turtle and colour fairies across the globe will help us in positioning our products in this category." "We are confident that kids will love our uniquely designed Bean Bags and Ottomans which will take them to the wonder world of their favorite animated characters,” he added. Originally introduced in 2012 by Aadarsh Pvt. Ltd., the Purple Turtle books have been published in 30 countries including U.S.A., U.K., China and Russia & in 6 regional languages in India with over 1 million copies published till now. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, better yet, a bit ‘out of his shell’ is in development.