Aadarsh has tapped Orka to create a line of Purple Turtle-branded bean bags and ottomans under a licensing agreement in India.
Introduced in 2012, the Purple Turtle books have been published in 30 countries including the U.S., the U.K., China and Russia and in six regional languages in India with more than 1 million copies published to-date. An animated series based on the brand is currently in development.
Commenting on the deal, Manish Rajoria, Director, Aadarsh Pvt Ltd. said, “The Purple Turtle is gender neutral properties that stimulate a child’s mind. This deal permits us to expand the Purple Turtle growing popularity even further. Young audiences will now be able to enjoy many of Purple Turtle adventures through Bean Bags & Ottomans." "Orka Brand, through its Parent Company SETNER is a leader in providing children with high quality Bean Bags & Ottomans, a perfect partner to support our growing initiatives for the Purple Turtle brand,” he added. Originally introduced in 2012, the Purple Turtle books have been published in 30 countries including U.S.A., U.K., China and Russia & in 6 regional languages in India with over 1 million copies published to date. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, better yet, a bit ‘out of his shell’ is in development. Aadarsh Pvt. Ltd. is the owner of Brand “Purple Turtle” India’s first & True Indian Animated character that has gone global and created success stories in 30 countries and is mainly involved in IP creation, Publishing, Printing and Licensing services of Toons & Characters focused on kid’s genre. Orka is a premium brand dealing in Value Based Home Decor and Furniture Products catering to over 50,000 unique customers every month. Orka is currently Asia’s largest Brand of Bean Bags, Micro bead Cushions, Ottomans and a host of other products that are sold through Modern Retail, E Commerce, COCO Stores and Brick & Mortar Stores. Orka is proud to leverage the Brand Equity of Purple Turtle to tap into coveted Pre School Kids Category.