Parle Biscuits Meets Tom and Jerry

Parle Products, has joined hands with Warner Bros. Consumer Products to introduce a biscuit range with Warner Bros.’ beloved animated characters Tom and Jerry,  For Mumbai-based licensing enterprise, Dream Theatre Pvt. Ltd, this ranks among its top merchandising quests. The initiative will see Parle Products introduce a new range of its popular Milk Shakti Milky Sandwich biscuits embedded with Tom and Jerry’s faces. Carrying all-new packaging, these biscuit packs will be available in the market in two sizes – 60 grams and 120 grams, costing Rs 10 and 20 respectively. The launch of these exciting biscuits will be followed by a post-launch television commercial. With Parle on board, the product is poised for longevity in the biscuit segment. The move assumes much significance for being the first of its kind in the market, and with the INR 21,213 crore biscuit industry watching, Parle’s dominant position will earn an extra ring of innovation. Mr. Pravin Kulkarni, General Manager, Marketing, Parle Products says, “Tom and Jerry, with a classic legacy, have a lot of fans amongst both kids and adults in India. To get Warner Bros.’ Tom and Jerry on board is definitely a landmark for Parle. We have associated with Warner Bros. Consumer Products to bring Parle Milk Shakti Milky Sandwich - Tom and Jerry biscuits to consumers everywhere and delight them!” “We’re pleased to mark WBCP’s entry into India’s food and beverage market by partnering with Parle Products for Parle Milk Shakti Milky Sandwich - Tom and Jerry biscuits,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products. “This new partnership allows us to bring the most popular animated brand in India to consumers in a fun new way.”