Parle Products has partnered with Rovio Entertainment and will shortly launch a marketing campaign to promote this association on multiple platforms. As part of this strategy, Angry Birds trading cards would be placed in every pack of Parle Wafers, and would be available in three kinds - Regular, Silver Foil and Golden Foil, depending upon the price of the product. In addition, Parle has also developed a redemption offer and would offer gifts, subject to certain criterion. Parle Products is the first domestic FMCG player to tie up with this global licensor, and it is also adding to two flavours - Piri Piri and Khatta Meetha to its current portfolio. Krishna Rao, Group Product Manager, Parle Products, said, “Angry Birds is very popular globally and we are leveraging it for our product range.”
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