Pepsi has launched House of PepsiCo, an e-commerce site to showcase the brand’s apparel and accessories collections and collaborations worldwide. House or PepsiCo will host all of Pepsi’s licensing collaborations, from the Mountain Dew x Girl Skateboard collection to the Pepsi x DSquared2 capsule collection (released in Q1 2020) and previous collaborations including designers and brands like Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdale’s, Colette, H & M, Liberty, Topshop and Zara. “The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products,” says Mauro Porcini, chief design officer, PepsiCo. “The platform mirrors the lifestyle that has sprung up around our and creates an added value ‘click-to-buy’ traffic driver for our retail and licensing partners in a design-forward, seamless format.”
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